WHO IS YOUR TARGET AUDIENCE – BUSINESS OR SOCIAL?
Depending on whether you are marketing to a younger crowd or to an older crowd, or whether your audience is purely business or general public, you may want to time your posts accordingly to reach maximum effect.
For example, for a young social entertainment-oriented crowd it’s best to post at lunch time because that’s when they go to check their Facebook in order to take a break from work. Same applies to twitter, mailchimp newsletters, and so on. Weekends are good for entertainment too.
However, if it is a business kind of post, lunch and towards the end of the workday would be the worst times since business people have their mind set on other things than work. Tuesday and Wednesday are best days for business e-mails.
WHY IS TIMING IMPORTANT FOR MAXIMUM YIELD OF THE CAMPAIGN?
Why is it important to get the timing right? Because your 44% o the opens are going to be in the first 4 hours. 24% of the opens happen in the first hour.
Your post / e-mail should urge the user to act upon or open it right now. Don’t miss that first hour!
REMEMBER: YOU SNOOZE, YOU LOSE.
I made a mistake myself before when I thought that it would be a great idea to tell my followers that my newsletter is coming out at midnight by Pacific time. Now I understand how foolish it was to send it out when my continent was sleeping.
So give it some thought. If your client sees it right away, they are more likely to open it compare to the next day when there is already a dozen of e-mails in their mailbox.