Interestingly most of my tips I learned from twitter. It’s easy to ask the best SEO gurus your questions and get answers almost immediately.
Topics like the ones below pop up frequently and carry a lot of new information.
- SEO Theorist: The Running of the Algorithms
- Google’s Hummingbird updated explained
- 4 Ways to Use Pinterest to Rank High in Search Engines
- Yahoo Releases New Seach Experience For iOS
I spoke to a girl yesterday who runs a blog on stress management. Her titles were “get over it”, “look around and reflect”.. etc. – good phrases, sometimes with humour, but the keywords were not there!
Stressed, relaxation, workload, balance, how to – such words would still get the point across and at the same time help her to get more organic traffic.
Why are Keywords not Showing?
Do you ever wonder why Google Analytics has majority of the keywords listed as not provided? October 18th, 2011 – that’s when Google declared Secure Search and decided to encrypt most of the search keywords.
These were bad news for online marketers. At least for my blogs it is almost impossible to tell what keywords are driving my organic traffic. To top it off, even Google Keywords tool is now gone.
Is there a Solution?
I even used to think there is an extra fee to unlock that feature. Website like Alexa, for example, offer some more insight for paid users.
Another good way even by using Google Analytics is to check through which pages visitors enter your site. That will give you a good idea of what is working well.
Moz website has some tips how to program “keyword traps” into your code. – here’s the link
I joined a few in the past, but let’s just say that not many are successful. However, some are better than the others.
I frequently run into paradoxes, like no links allowed. How can I talk about my site if I can’t even show it to you?
Or, you’ll run into posts by people who just want to put the link there and put nonsense like “tell me what SEO means”.
If you are interested, I can let you know which forums have worked best for me and where I got some useful information. It is also interesting to note that because of spam some forums stopped accepting new members all together or people with hotmail or gmail accounts.
How I learned the hard way:
Imagine my disappointment after I searched for “stockings humour” in Google and found that I was listed somewhere on page 4. However, another blogger I know who put a tiny note on the same topic ranked 1st on the 1st page of Google!
Why? He had it in his URL and I didn’t.
After I added the word “humour” to my URL, with the word “stockings” already being present there, and now I rank first for “stockings humour” and “pantyhose humour”.
But, but, but…
However, nobody searches for that, so there is not much sense to rank high for something that people don’t ask for.
So, how do you get started with selecting good keywords?
Here are some steps from a BCIT marketing course I’ve been looking at:
- Brainstorm 30 keyword phrases that you think the intended demographic would search for.
- Using Google tools (whatever is current now after they keyword tool is gone) to choose out of those 10 with best theme potential.
- Do your competitors use these keywords? Can you find them in the search engine by using those keywords? Remember that your content should align with your keywords.
Also, keep in mind for your URLs:
- Dashes are best
- Next best thing are underscores
- Worst is no spaces at all
There is no point in having a website if people can’t find you when they search for exactly what you offer. Help people find you.
It is possible to achieve good traffic by using SEO tools wisely. For blogs like my own it is very easy to get well-paying sponsors and advertisers when the metrics are good.
Did you ever hear the term “Structured Pages”?
How interesting, someone just told me that 1/2 of the SEO is setting structured pages! True? I think it makes perfect sense.
I would love to hear your feedback. At least this point was something that I haven’t seen in any SEO books just yet.
But SEO moz has a pretty good tutorial. They actually even have a free trial that I would like to run some day.
It is about having proper titles, headings, and images labeled in a certain way with the mail keywords being featured.
Keywords and SEO Still Have a Place in Online Marketing
Where to include the keywords?
- Image Names
Step 1 – Change your Default for Permalinks
WordPress automatically sets it to numbers and digits.
Make sure you have words in your URL.
Don’t use “?p=_ and 0-9” in your URL, use words!
For whatever reason, WordPress puts digits in the URL by default. In the Permalink tab (under Settings) you can change it to either “post name” or “custom”.
BAD URL EXAMPLE:
Here is a URL for a Public Relations company’s portfolio. Would you know what it is by looking at the link? No, and Google wouldn’t know either.
BETTER URL EXAMPLE:
A better example of a URL would be from an online store that sells fashion stockings. You can see the word “stockings” in the URL and also the word “fashion” in the category for that.
EVEN BETTER URL EXAMPLE:
With any opportunity to draw attention to my glorious self, I present an example of a URL for an article about Katie DiCicco’s album cover and her fashionable pantyhose.
I didn’t know this before, but after I applied it to my blog, my organic traffic increased by 4 times.